{"version":"1.0","provider_name":"GrowthMentor","provider_url":"https:\/\/www.growthmentor.com","title":"What is the One Metric That Matters (OMTM)? | Glossary","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"ToDRVtiiqN\"><a href=\"https:\/\/www.growthmentor.com\/glossary\/one-metric-that-matters-omtm\/\">One Metric That Matters (OMTM)<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.growthmentor.com\/glossary\/one-metric-that-matters-omtm\/embed\/#?secret=ToDRVtiiqN\" width=\"600\" height=\"338\" title=\"&#8220;One Metric That Matters (OMTM)&#8221; &#8212; GrowthMentor\" data-secret=\"ToDRVtiiqN\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! This file is auto-generated *\/\n!function(c,d){\"use strict\";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(\/[^a-zA-Z0-9]\/.test(t.secret));else{for(var r,s,a,i=d.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=d.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=new RegExp(\"^https?:$\",\"i\"),l=0;l<n.length;l++)n[l].style.display=\"none\";for(l=0;l<i.length;l++)if(r=i[l],e.source!==r.contentWindow);else{if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if(\"link\"===t.message)if(s=d.createElement(\"a\"),a=d.createElement(\"a\"),s.href=r.getAttribute(\"src\"),a.href=t.value,!o.test(a.protocol));else if(a.host===s.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),d.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=d.querySelectorAll(\"iframe.wp-embedded-content\"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute(\"data-secret\")))r=Math.random().toString(36).substr(2,10),t.src+=\"#?secret=\"+r,t.setAttribute(\"data-secret\",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute(\"security\"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:\"ready\",secret:r},\"*\")}}}}(window,document);\n<\/script>\n","description":"The \u201cOne Metric That Matters\u201d (OMTM) is the single most important number to your growth. Once defined, every marketing task or growth activity should be focused on improving this figure over a certain period.","thumbnail_url":"https:\/\/lh5.googleusercontent.com\/yW0SJGewZYs8O22k2_Vx20CzL0hoUPmPY9qrgvHoFu-CQP8WyQGnOZHzo4p_m7c_mxuMob0ow8Y2dgiOO56No__MvSUHLcwP03CkMOC7hwdBRzB7pjHh20SAbmCDfDTHsphkErFOWBcFHk1IzYfK14gM-dOmYUgGyWFzv33VriImHFzY93Ss8STirQ"}