{"id":8006,"date":"2020-07-06T14:08:34","date_gmt":"2020-07-06T14:08:34","guid":{"rendered":"https:\/\/www.growthmentor.com\/?p=8006"},"modified":"2022-10-25T01:59:38","modified_gmt":"2022-10-25T01:59:38","slug":"saas-topical-authority","status":"publish","type":"post","link":"https:\/\/www.growthmentor.com\/blog\/saas-topical-authority\/","title":{"rendered":"How to Drive Growth by Building SaaS Topical Authority (or Creating a New Category)"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

We\u2019re diving deep into how Drift and HubSpot built SaaS topical authority and how you can do the same to drive your SaaS growth.<\/p>\n","protected":false},"author":94,"featured_media":22202,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[255],"tags":[230,225],"post_series":[],"collections":[],"acf":[],"yoast_head":"\nHow to Drive Growth by Building SaaS Topical Authority (or Creating a New Category) - GrowthMentor<\/title>\n<meta name=\"description\" content=\"Learn how Drift and HubSpot created new categories and built SaaS topical authority. And how you can do the same to drive growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.growthmentor.com\/blog\/saas-topical-authority\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Drive Growth by Building SaaS Topical Authority (or Creating a New Category) - GrowthMentor\" \/>\n<meta property=\"og:description\" content=\"Learn how Drift and HubSpot created new categories and built SaaS topical authority. And how you can do the same to drive growth.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.growthmentor.com\/blog\/saas-topical-authority\/\" \/>\n<meta property=\"og:site_name\" content=\"GrowthMentor\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-06T14:08:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-25T01:59:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.growthmentor.com\/wp-content\/uploads\/2021\/06\/Cover-Victor.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"570\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Victor Eduoh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.growthmentor.com\/blog\/saas-topical-authority\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.growthmentor.com\/blog\/saas-topical-authority\/\"},\"author\":{\"name\":\"Victor Eduoh\",\"@id\":\"https:\/\/www.growthmentor.com\/#\/schema\/person\/4cc0bc59e7ab5cfc40bcbb82c24e56cb\"},\"headline\":\"How to Drive Growth by Building SaaS Topical Authority (or Creating a New Category)\",\"datePublished\":\"2020-07-06T14:08:34+00:00\",\"dateModified\":\"2022-10-25T01:59:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.growthmentor.com\/blog\/saas-topical-authority\/\"},\"wordCount\":14,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.growthmentor.com\/#organization\"},\"keywords\":[\"Content Marketing\",\"saas\"],\"articleSection\":[\"Mentor Column\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.growthmentor.com\/blog\/saas-topical-authority\/\",\"url\":\"https:\/\/www.growthmentor.com\/blog\/saas-topical-authority\/\",\"name\":\"How to Drive Growth by Building SaaS Topical Authority (or Creating a New Category) - GrowthMentor\",\"isPartOf\":{\"@id\":\"https:\/\/www.growthmentor.com\/#website\"},\"datePublished\":\"2020-07-06T14:08:34+00:00\",\"dateModified\":\"2022-10-25T01:59:38+00:00\",\"description\":\"Learn how Drift and HubSpot created new categories and built SaaS topical authority. 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