{"id":780465,"date":"2024-05-30T23:27:58","date_gmt":"2024-05-30T23:27:58","guid":{"rendered":"https:\/\/www.growthmentor.com\/videos\/growthmentor-live-stay-top-of-mind-with-prospects-copy\/"},"modified":"2024-05-31T00:06:43","modified_gmt":"2024-05-31T00:06:43","slug":"growthmentor-live-avoid-growth-traps","status":"publish","type":"videos","link":"https:\/\/www.growthmentor.com\/videos\/growthmentor-live-avoid-growth-traps\/","title":{"rendered":"GrowthMentor LIVE: Avoid Growth Traps: How &#038; When to Diversify Channels"},"content":{"rendered":"\n<p>Wondering if you should diversify your growth channels?<\/p>\n\n\n\n<p>Speaking from 25 years of combined experience, Lisa Kennelly and Hannah Parvaz join forces to discuss how to think strategically about diversifying your growth channels.&nbsp;<\/p>\n\n\n\n<p>In this fireside chat, they will explore when and when not to introduce a new channel, how to test the waters with new channels, and when to stay focused.&nbsp;<\/p>\n\n\n\n<p>Expect war stories, real-world tactics, and actionable insights to help you untangle growth.&nbsp;<\/p>\n\n\n\n<p>This session is essential for founders, entrepreneurs, and Heads of Growth who want to scale smart.<br><br><strong>You&#8217;ll Learn:<br><\/strong>\ud83e\uddea How to start testing new channels<br>\ud83c\udfaf What signals a viable growth channel<br>\u2696\ufe0f When to introduce a new channel vs when to stay focused<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lessons learned via nailing and failing channel expansions from pre-seed to IPO.<\/p>\n","protected":false},"author":1,"featured_media":780028,"template":"","videos-tags":[180],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GrowthMentor LIVE: Avoid Growth Traps: How &amp; When to Diversify Channels - GrowthMentor<\/title>\n<meta name=\"description\" content=\"Get 25 years of combined wisdom and lessons learned via nailing and failing growth channel expansions from pre-seed to IPO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.growthmentor.com\/videos\/growthmentor-live-avoid-growth-traps\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GrowthMentor LIVE: Avoid Growth Traps: How &amp; When to Diversify Channels - GrowthMentor\" \/>\n<meta property=\"og:description\" content=\"Get 25 years of combined wisdom and lessons learned via nailing and failing growth channel expansions from pre-seed to IPO.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.growthmentor.com\/videos\/growthmentor-live-avoid-growth-traps\/\" \/>\n<meta property=\"og:site_name\" content=\"GrowthMentor\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-31T00:06:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.growthmentor.com\/wp-content\/uploads\/2024\/05\/Avoid-Growth-Traps-Thumbnail-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"570\" \/>\n\t<meta property=\"og:image:height\" content=\"280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.growthmentor.com\/videos\/growthmentor-live-avoid-growth-traps\/\",\"url\":\"https:\/\/www.growthmentor.com\/videos\/growthmentor-live-avoid-growth-traps\/\",\"name\":\"GrowthMentor LIVE: Avoid Growth Traps: How & When to Diversify Channels - GrowthMentor\",\"isPartOf\":{\"@id\":\"https:\/\/www.growthmentor.com\/#website\"},\"datePublished\":\"2024-05-30T23:27:58+00:00\",\"dateModified\":\"2024-05-31T00:06:43+00:00\",\"description\":\"Get 25 years of combined wisdom and lessons learned via nailing and failing growth channel expansions from pre-seed to IPO.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.growthmentor.com\/videos\/growthmentor-live-avoid-growth-traps\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.growthmentor.com\/videos\/growthmentor-live-avoid-growth-traps\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.growthmentor.com\/videos\/growthmentor-live-avoid-growth-traps\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.growthmentor.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Videos\",\"item\":\"https:\/\/www.growthmentor.com\/videos\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"GrowthMentor LIVE: Avoid Growth Traps: How &#038; When to Diversify Channels\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.growthmentor.com\/#website\",\"url\":\"https:\/\/www.growthmentor.com\/\",\"name\":\"GrowthMentor\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.growthmentor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.growthmentor.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.growthmentor.com\/#organization\",\"name\":\"GrowthMentor\",\"url\":\"https:\/\/www.growthmentor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.growthmentor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.growthmentor.com\/wp-content\/uploads\/2020\/08\/logo-white.svg\",\"contentUrl\":\"https:\/\/www.growthmentor.com\/wp-content\/uploads\/2020\/08\/logo-white.svg\",\"caption\":\"GrowthMentor\"},\"image\":{\"@id\":\"https:\/\/www.growthmentor.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"GrowthMentor LIVE: Avoid Growth Traps: How & When to Diversify Channels - GrowthMentor","description":"Get 25 years of combined wisdom and lessons learned via nailing and failing growth channel expansions from pre-seed to IPO.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.growthmentor.com\/videos\/growthmentor-live-avoid-growth-traps\/","og_locale":"en_US","og_type":"article","og_title":"GrowthMentor LIVE: Avoid Growth Traps: How & When to Diversify Channels - GrowthMentor","og_description":"Get 25 years of combined wisdom and lessons learned via nailing and failing growth channel expansions from pre-seed to IPO.","og_url":"https:\/\/www.growthmentor.com\/videos\/growthmentor-live-avoid-growth-traps\/","og_site_name":"GrowthMentor","article_modified_time":"2024-05-31T00:06:43+00:00","og_image":[{"width":570,"height":280,"url":"https:\/\/www.growthmentor.com\/wp-content\/uploads\/2024\/05\/Avoid-Growth-Traps-Thumbnail-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.growthmentor.com\/videos\/growthmentor-live-avoid-growth-traps\/","url":"https:\/\/www.growthmentor.com\/videos\/growthmentor-live-avoid-growth-traps\/","name":"GrowthMentor LIVE: Avoid Growth Traps: How & When to Diversify Channels - GrowthMentor","isPartOf":{"@id":"https:\/\/www.growthmentor.com\/#website"},"datePublished":"2024-05-30T23:27:58+00:00","dateModified":"2024-05-31T00:06:43+00:00","description":"Get 25 years of combined wisdom and lessons learned via nailing and failing growth channel expansions from pre-seed to IPO.","breadcrumb":{"@id":"https:\/\/www.growthmentor.com\/videos\/growthmentor-live-avoid-growth-traps\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.growthmentor.com\/videos\/growthmentor-live-avoid-growth-traps\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.growthmentor.com\/videos\/growthmentor-live-avoid-growth-traps\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.growthmentor.com\/"},{"@type":"ListItem","position":2,"name":"Videos","item":"https:\/\/www.growthmentor.com\/videos\/"},{"@type":"ListItem","position":3,"name":"GrowthMentor LIVE: Avoid Growth Traps: How &#038; When to Diversify Channels"}]},{"@type":"WebSite","@id":"https:\/\/www.growthmentor.com\/#website","url":"https:\/\/www.growthmentor.com\/","name":"GrowthMentor","description":"","publisher":{"@id":"https:\/\/www.growthmentor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.growthmentor.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.growthmentor.com\/#organization","name":"GrowthMentor","url":"https:\/\/www.growthmentor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.growthmentor.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.growthmentor.com\/wp-content\/uploads\/2020\/08\/logo-white.svg","contentUrl":"https:\/\/www.growthmentor.com\/wp-content\/uploads\/2020\/08\/logo-white.svg","caption":"GrowthMentor"},"image":{"@id":"https:\/\/www.growthmentor.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.growthmentor.com\/wp-json\/wp\/v2\/videos\/780465"}],"collection":[{"href":"https:\/\/www.growthmentor.com\/wp-json\/wp\/v2\/videos"}],"about":[{"href":"https:\/\/www.growthmentor.com\/wp-json\/wp\/v2\/types\/videos"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthmentor.com\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthmentor.com\/wp-json\/wp\/v2\/media\/780028"}],"wp:attachment":[{"href":"https:\/\/www.growthmentor.com\/wp-json\/wp\/v2\/media?parent=780465"}],"wp:term":[{"taxonomy":"videos-tags","embeddable":true,"href":"https:\/\/www.growthmentor.com\/wp-json\/wp\/v2\/videos-tags?post=780465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}