{"id":6957,"date":"2022-03-30T08:57:21","date_gmt":"2022-03-30T08:57:21","guid":{"rendered":"https:\/\/www.growthmentor.com\/videos\/content-strategy-useful-tools-and-frameworks-copy\/"},"modified":"2024-04-01T08:49:38","modified_gmt":"2024-04-01T08:49:38","slug":"how-to-diversify-content-types-and-formats","status":"publish","type":"videos","link":"https:\/\/www.growthmentor.com\/videos\/how-to-diversify-content-types-and-formats\/","title":{"rendered":"How to diversify content types and formats"},"content":{"rendered":"\n<h3> \nUse content to engage people from all phases of the funnel\n<\/h3>\n<p>\nLearn how to combine creativity, market knowledge, and SEO to create content that aligns with your company&#8217;s business goals.\n<\/p><p>\nIt&#8217;s tempting to jump right into producing content.\n<\/p><p>\nDiscover why you should resist it. Learn about why it&#8217;s important to take the time to brainstorm topics, analyze your ICPs, and incorporate SEO. \n<\/p><p>\nIf you want to publish authoritative content, you need to dive in deeper into different communication styles and preferences people have about the way they like consuming content.\n<\/p>\n<strong>You&#8217;ll learn:<\/strong><p><\/p>\n<ul>\n<li>\nHow to create search-optimized articles without creating copycat content\n<li>\nHow to pick good keyword opportunities (beyond looking at keyword difficulty and monthly search volume)\n<\/li>\n<li>\nWhich types of content and formats work the best for engaging people at different phases of the funnel\n<\/li>\n<li>\nHow to identify your ICP and understand the difference between your best customers and your target customers\n<\/li>\n<li>\nWhat are the 4 different communication styles and why do they matter for your content strategy\n<\/li>\n<li>\nWhat is the Awareness Mapping Matrix and how can you use this framework\n<\/li>\n<li>\nUseful Tools\n<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Use content to engage people from all phases of the funnel Learn how to combine creativity, market knowledge, and SEO to create content that aligns with your company&#8217;s business goals. It&#8217;s tempting to jump right into producing content. Discover why you should resist it. Learn about why it&#8217;s important to take the time to brainstorm [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":777862,"template":"","videos-tags":[174,181,165],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to diversify content types and formats - GrowthMentor<\/title>\n<meta name=\"description\" content=\"Free GrowthMentor Workshop with Mia \u010comi\u0107 about content strategy, and more specifically useful tool and frameworks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.growthmentor.com\/videos\/how-to-diversify-content-types-and-formats\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to diversify content types and formats - GrowthMentor\" \/>\n<meta property=\"og:description\" content=\"Free GrowthMentor Workshop with Mia \u010comi\u0107 about content strategy, and more specifically useful tool and frameworks.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.growthmentor.com\/videos\/how-to-diversify-content-types-and-formats\/\" \/>\n<meta property=\"og:site_name\" content=\"GrowthMentor\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-01T08:49:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.growthmentor.com\/wp-content\/uploads\/2022\/03\/cover_Event-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"570\" \/>\n\t<meta property=\"og:image:height\" content=\"280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.growthmentor.com\/videos\/how-to-diversify-content-types-and-formats\/\",\"url\":\"https:\/\/www.growthmentor.com\/videos\/how-to-diversify-content-types-and-formats\/\",\"name\":\"How to diversify content types and formats - 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