{"id":6834,"date":"2022-02-28T08:46:00","date_gmt":"2022-02-28T08:46:00","guid":{"rendered":"https:\/\/www.growthmentor.com\/podcasts\/role-of-the-customer-and-the-impact-of-customer-churn-copy-2\/"},"modified":"2022-07-07T17:33:08","modified_gmt":"2022-07-07T17:33:08","slug":"role-of-seo-in-product-growth","status":"publish","type":"podcasts","link":"https:\/\/www.growthmentor.com\/podcasts\/role-of-seo-in-product-growth\/","title":{"rendered":"The role of SEO in product growth"},"content":{"rendered":"\n<h3 id=\"about-this-episode\">About this episode<\/h3>\n\n\n\n<p>Matthew Kay interviews Kevin Indig, Director of SEO @Shopify to get his perspective of the intersection of SEO and product growth functions. And, about some of his learning and experiences working with companies like Atlassian and G2. Listen to this episode to learn about building high performance growth teams, and unlock the true potential of organic search as a performance channel. This episode packs umpteen insights and perspectives to up your SEO and growth game by 10x.<\/p>\n\n\n\n<h3 id=\"what-they-talked-about\">What they talked about:<\/h3>\n\n\n\n<ul><li>What does the structure of high performing growth organization look like at companies like Shopify, G2, Atlassian<\/li><li>How the &#8216;willingness to go down rabbit holes&#8217; deepens your expertise and understanding of a topic<\/li><li>When does SEO become growth<\/li><li>How to make organic search a performance or an interesting channel, overnight<\/li><li>What does organic growth outside of the context of Google look like<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>About this episode Matthew Kay interviews Kevin Indig, Director of SEO @Shopify to get his perspective of the intersection of SEO and product growth functions. And, about some of his learning and experiences working with companies like Atlassian and G2. Listen to this episode to learn about building high performance growth teams, and unlock the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","podcasts-tags":[218,171],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The role of SEO in product growth - GrowthMentor<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.growthmentor.com\/podcasts\/role-of-seo-in-product-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The role of SEO in product growth - GrowthMentor\" \/>\n<meta property=\"og:description\" content=\"About this episode Matthew Kay interviews Kevin Indig, Director of SEO @Shopify to get his perspective of the intersection of SEO and product growth functions. 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