{"id":4750,"date":"2020-12-03T12:36:33","date_gmt":"2020-12-03T12:36:33","guid":{"rendered":"https:\/\/www.growthmentor.com\/?post_type=videos&#038;p=4750"},"modified":"2024-04-01T10:22:31","modified_gmt":"2024-04-01T10:22:31","slug":"jobs-to-be-done","status":"publish","type":"videos","link":"https:\/\/www.growthmentor.com\/videos\/jobs-to-be-done\/","title":{"rendered":"How to execute &#8220;Jobs to be Done&#8221; user testing"},"content":{"rendered":"\n<h3 id=\"about-this-talk\">About this talk<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.growthmentor.com\/glossary\/jobs-to-be-done\/\">Jobs to be Done<\/a> is a theory of consumer action which is a hugely popular framework for understanding the hidden motivations of your target audience so that you can improve your <a href=\"https:\/\/www.growthmentor.com\/glossary\/brand-positioning\/\">brand<\/a>, marketing, sales, and overall positioning.<\/p>\n\n\n\n<p>In this talk, Vassilena Valchanova is interviewed by Foti on how she personally conducts her Jobs to be Done research projects for her clients. She walks us through the exact steps and shares her entire process on screenshare.<\/p>\n\n\n\n<p>If you&#8217;re thinking about using the Jobs to be Done framework to better understand your customers needs, this video is a must watch!<\/p>\n\n\n\n<h3 id=\"in-this-talk-you-will-learn\">In this talk you will learn<\/h3>\n\n\n\n<ul>\n<li>What is the &#8220;Jobs to be Done&#8221; framework and why you should care<\/li>\n\n\n\n<li>How many interviews you need to do in order to get conclusive results<\/li>\n\n\n\n<li>What exact questions to ask in order to better reveal users motivations<\/li>\n\n\n\n<li>Interview best practices so you can understand deeper motivations <\/li>\n\n\n\n<li>How to process the raw interviews and turn unstructured data into structured data using qualitative coding<\/li>\n\n\n\n<li>And so much more!<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>About this talk Jobs to be Done is a theory of consumer action which is a hugely popular framework for understanding the hidden motivations of your target audience so that you can improve your brand, marketing, sales, and overall positioning. In this talk, Vassilena Valchanova is interviewed by Foti on how she personally conducts her [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":777891,"template":"","videos-tags":[181,194],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to execute &quot;Jobs to be Done&quot; user testing - GrowthMentor<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.growthmentor.com\/videos\/jobs-to-be-done\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to execute &quot;Jobs to be Done&quot; user testing - GrowthMentor\" \/>\n<meta property=\"og:description\" content=\"About this talk Jobs to be Done is a theory of consumer action which is a hugely popular framework for understanding the hidden motivations of your target audience so that you can improve your brand, marketing, sales, and overall positioning. 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