{"id":32731,"date":"2023-01-04T15:11:16","date_gmt":"2023-01-04T15:11:16","guid":{"rendered":"https:\/\/www.growthmentor.com\/?post_type=podcasts&#038;p=32731"},"modified":"2023-07-20T15:48:41","modified_gmt":"2023-07-20T15:48:41","slug":"solo-entrepreneur-brand-positioning-timi-orosz","status":"publish","type":"podcasts","link":"https:\/\/www.growthmentor.com\/podcasts\/solo-entrepreneur-brand-positioning-timi-orosz\/","title":{"rendered":"It\u2019s Not So Complicated: Authentic Brand Positioning for Solo Entrepreneurs with Timi Orosz"},"content":{"rendered":"\n<p>Being a solo entrepreneur is definitely not something for everyone. You need to hold yourself accountable and adhere to your own deadlines.&nbsp;<\/p>\n\n\n\n<p>To truly succeed, you should be the go-to expert in a smaller niche, so you can effectively connect with your audience. That way, you&#8217;ll build a solid reputation and keep your business thriving.<\/p>\n\n\n\n<p>In this GrowthMentor Podcast episode, <a href=\"https:\/\/app.growthmentor.com\/mentors\/timi-orosz\">Timi Orosz<\/a>, founder of Connect One Marketing, discusses authentic brand positioning for solo entrepreneurs. Timi shares her insights on the topic and some valuable tips that any solo entrepreneur can put into action right away.<\/p>\n\n\n\n<p><strong>You&#8217;ll learn:<\/strong><\/p>\n\n\n\n<ul>\n<li>The importance of self-accountability and motivation for solo entrepreneurs<\/li>\n\n\n\n<li>Common mistakes solo entrepreneurs make in positioning themselves and how to avoid them<\/li>\n\n\n\n<li>The advantages of focusing on a sub-niche or smaller niche to become a go-to expert<\/li>\n\n\n\n<li>The significance of deeply understanding your target audience to create resonant marketing efforts<\/li>\n\n\n\n<li>Timi&#8217;s four-step customer mapping process<\/li>\n<\/ul>\n\n\n\n<p><strong>Tools mentioned:<\/strong><\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/trello.com\/\">Trello<\/a>: Visual project management tool for organizing and prioritizing tasks<\/li>\n\n\n\n<li><a href=\"https:\/\/www.invisionapp.com\/\">Invision<\/a>: Platform for creating visual customer journey maps and designs<\/li>\n<\/ul>\n\n\n\n<p>And all these in just 22 minutes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Being a solo entrepreneur is definitely not something for everyone. You need to hold yourself accountable and adhere to your own deadlines.&nbsp; To truly succeed, you should be the go-to expert in a smaller niche, so you can effectively connect with your audience. That way, you&#8217;ll build a solid reputation and keep your business thriving. [&hellip;]<\/p>\n","protected":false},"author":141,"featured_media":0,"template":"","podcasts-tags":[219,381],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Authentic Brand Positioning for Solo Entrepreneurs with Timi Orosz<\/title>\n<meta name=\"description\" content=\"Master authentic brand positioning as a solo entrepreneur with expert tips from Timi Orosz on the GrowthMentor Podcast.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.growthmentor.com\/podcasts\/solo-entrepreneur-brand-positioning-timi-orosz\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Authentic Brand Positioning for Solo Entrepreneurs with Timi Orosz\" \/>\n<meta property=\"og:description\" content=\"Master authentic brand positioning as a solo entrepreneur with expert tips from Timi Orosz on the GrowthMentor Podcast.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.growthmentor.com\/podcasts\/solo-entrepreneur-brand-positioning-timi-orosz\/\" \/>\n<meta property=\"og:site_name\" content=\"GrowthMentor\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-20T15:48:41+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.growthmentor.com\/podcasts\/solo-entrepreneur-brand-positioning-timi-orosz\/\",\"url\":\"https:\/\/www.growthmentor.com\/podcasts\/solo-entrepreneur-brand-positioning-timi-orosz\/\",\"name\":\"Authentic Brand Positioning for Solo Entrepreneurs with Timi Orosz\",\"isPartOf\":{\"@id\":\"https:\/\/www.growthmentor.com\/#website\"},\"datePublished\":\"2023-01-04T15:11:16+00:00\",\"dateModified\":\"2023-07-20T15:48:41+00:00\",\"description\":\"Master authentic brand positioning as a solo entrepreneur with expert tips from Timi Orosz on the GrowthMentor Podcast.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.growthmentor.com\/podcasts\/solo-entrepreneur-brand-positioning-timi-orosz\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.growthmentor.com\/podcasts\/solo-entrepreneur-brand-positioning-timi-orosz\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.growthmentor.com\/podcasts\/solo-entrepreneur-brand-positioning-timi-orosz\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.growthmentor.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Podcasts\",\"item\":\"https:\/\/www.growthmentor.com\/podcasts\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"It\u2019s Not So Complicated: Authentic Brand Positioning for Solo Entrepreneurs with Timi Orosz\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.growthmentor.com\/#website\",\"url\":\"https:\/\/www.growthmentor.com\/\",\"name\":\"GrowthMentor\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.growthmentor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.growthmentor.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.growthmentor.com\/#organization\",\"name\":\"GrowthMentor\",\"url\":\"https:\/\/www.growthmentor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.growthmentor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.growthmentor.com\/wp-content\/uploads\/2020\/08\/logo-white.svg\",\"contentUrl\":\"https:\/\/www.growthmentor.com\/wp-content\/uploads\/2020\/08\/logo-white.svg\",\"caption\":\"GrowthMentor\"},\"image\":{\"@id\":\"https:\/\/www.growthmentor.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Authentic Brand Positioning for Solo Entrepreneurs with Timi Orosz","description":"Master authentic brand positioning as a solo entrepreneur with expert tips from Timi Orosz on the GrowthMentor Podcast.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.growthmentor.com\/podcasts\/solo-entrepreneur-brand-positioning-timi-orosz\/","og_locale":"en_US","og_type":"article","og_title":"Authentic Brand Positioning for Solo Entrepreneurs with Timi Orosz","og_description":"Master authentic brand positioning as a solo entrepreneur with expert tips from Timi Orosz on the GrowthMentor Podcast.","og_url":"https:\/\/www.growthmentor.com\/podcasts\/solo-entrepreneur-brand-positioning-timi-orosz\/","og_site_name":"GrowthMentor","article_modified_time":"2023-07-20T15:48:41+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.growthmentor.com\/podcasts\/solo-entrepreneur-brand-positioning-timi-orosz\/","url":"https:\/\/www.growthmentor.com\/podcasts\/solo-entrepreneur-brand-positioning-timi-orosz\/","name":"Authentic Brand Positioning for Solo Entrepreneurs with Timi Orosz","isPartOf":{"@id":"https:\/\/www.growthmentor.com\/#website"},"datePublished":"2023-01-04T15:11:16+00:00","dateModified":"2023-07-20T15:48:41+00:00","description":"Master authentic brand positioning as a solo entrepreneur with expert tips from Timi Orosz on the GrowthMentor Podcast.","breadcrumb":{"@id":"https:\/\/www.growthmentor.com\/podcasts\/solo-entrepreneur-brand-positioning-timi-orosz\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.growthmentor.com\/podcasts\/solo-entrepreneur-brand-positioning-timi-orosz\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.growthmentor.com\/podcasts\/solo-entrepreneur-brand-positioning-timi-orosz\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.growthmentor.com\/"},{"@type":"ListItem","position":2,"name":"Podcasts","item":"https:\/\/www.growthmentor.com\/podcasts\/"},{"@type":"ListItem","position":3,"name":"It\u2019s Not So Complicated: Authentic Brand Positioning for Solo Entrepreneurs with Timi Orosz"}]},{"@type":"WebSite","@id":"https:\/\/www.growthmentor.com\/#website","url":"https:\/\/www.growthmentor.com\/","name":"GrowthMentor","description":"","publisher":{"@id":"https:\/\/www.growthmentor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.growthmentor.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.growthmentor.com\/#organization","name":"GrowthMentor","url":"https:\/\/www.growthmentor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.growthmentor.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.growthmentor.com\/wp-content\/uploads\/2020\/08\/logo-white.svg","contentUrl":"https:\/\/www.growthmentor.com\/wp-content\/uploads\/2020\/08\/logo-white.svg","caption":"GrowthMentor"},"image":{"@id":"https:\/\/www.growthmentor.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.growthmentor.com\/wp-json\/wp\/v2\/podcasts\/32731"}],"collection":[{"href":"https:\/\/www.growthmentor.com\/wp-json\/wp\/v2\/podcasts"}],"about":[{"href":"https:\/\/www.growthmentor.com\/wp-json\/wp\/v2\/types\/podcasts"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthmentor.com\/wp-json\/wp\/v2\/users\/141"}],"wp:attachment":[{"href":"https:\/\/www.growthmentor.com\/wp-json\/wp\/v2\/media?parent=32731"}],"wp:term":[{"taxonomy":"podcasts-tags","embeddable":true,"href":"https:\/\/www.growthmentor.com\/wp-json\/wp\/v2\/podcasts-tags?post=32731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}