{"id":32729,"date":"2023-02-04T11:24:45","date_gmt":"2023-02-04T11:24:45","guid":{"rendered":"https:\/\/www.growthmentor.com\/?post_type=podcasts&#038;p=32729"},"modified":"2023-07-20T15:48:52","modified_gmt":"2023-07-20T15:48:52","slug":"guerrilla-customer-research-tactics-jason-amunwa","status":"publish","type":"podcasts","link":"https:\/\/www.growthmentor.com\/podcasts\/guerrilla-customer-research-tactics-jason-amunwa\/","title":{"rendered":"Lessons Learned: Guerrilla Customer Research Tactics with Jason Amunwa"},"content":{"rendered":"\n<p>Still figuring out what customer research really means? You&#8217;re not alone!&nbsp;<\/p>\n\n\n\n<p>Customer research can be a bit of a puzzle as it varies between companies, but it remains an interesting and rewarding aspect of the job.<\/p>\n\n\n\n<p>What&#8217;s even more exciting about it?<\/p>\n\n\n\n<p>It has the potential to increase customer lifetime value and even generate new sales.<\/p>\n\n\n\n<p>In this GrowthMentor Podcast episode, <a href=\"https:\/\/app.growthmentor.com\/mentors\/jason-amunwa\">Jason Amunwa<\/a>, a renowned expert in customer research and experience design, shares his invaluable lessons on guerrilla customer research tactics.<\/p>\n\n\n\n<p><strong>You&#8217;ll learn:<\/strong><\/p>\n\n\n\n<ul>\n<li>The importance of customer research in product management<\/li>\n\n\n\n<li>How customer research can increase customer lifetime value and drive new sales<\/li>\n\n\n\n<li>The myths and misconceptions about customer research<\/li>\n\n\n\n<li>Techniques for implementing guerrilla customer research tactics<\/li>\n\n\n\n<li>The power of qualitative research and finding golden nuggets of insight<\/li>\n<\/ul>\n\n\n\n<p>And all these in just 22 minutes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Still figuring out what customer research really means? You&#8217;re not alone!&nbsp; Customer research can be a bit of a puzzle as it varies between companies, but it remains an interesting and rewarding aspect of the job. What&#8217;s even more exciting about it? It has the potential to increase customer lifetime value and even generate new [&hellip;]<\/p>\n","protected":false},"author":141,"featured_media":0,"template":"","podcasts-tags":[380,299],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guerrilla Customer Research Tactics with Jason Amunwa<\/title>\n<meta name=\"description\" content=\"Transform your customer research strategy with Jason Amunwa. Discover tactics, myths, and insights to boost customer lifetime value.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.growthmentor.com\/podcasts\/guerrilla-customer-research-tactics-jason-amunwa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guerrilla Customer Research Tactics with Jason Amunwa\" \/>\n<meta property=\"og:description\" content=\"Transform your customer research strategy with Jason Amunwa. Discover tactics, myths, and insights to boost customer lifetime value.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.growthmentor.com\/podcasts\/guerrilla-customer-research-tactics-jason-amunwa\/\" \/>\n<meta property=\"og:site_name\" content=\"GrowthMentor\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-20T15:48:52+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.growthmentor.com\/podcasts\/guerrilla-customer-research-tactics-jason-amunwa\/\",\"url\":\"https:\/\/www.growthmentor.com\/podcasts\/guerrilla-customer-research-tactics-jason-amunwa\/\",\"name\":\"Guerrilla Customer Research Tactics with Jason Amunwa\",\"isPartOf\":{\"@id\":\"https:\/\/www.growthmentor.com\/#website\"},\"datePublished\":\"2023-02-04T11:24:45+00:00\",\"dateModified\":\"2023-07-20T15:48:52+00:00\",\"description\":\"Transform your customer research strategy with Jason Amunwa. 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