{"id":32727,"date":"2023-03-02T13:30:43","date_gmt":"2023-03-02T13:30:43","guid":{"rendered":"https:\/\/www.growthmentor.com\/podcasts\/startup-marketing-first-marketer-insights-strategies-copy\/"},"modified":"2023-07-20T15:49:33","modified_gmt":"2023-07-20T15:49:33","slug":"dtc-marketing-strategies-brian-roisentul","status":"publish","type":"podcasts","link":"https:\/\/www.growthmentor.com\/podcasts\/dtc-marketing-strategies-brian-roisentul\/","title":{"rendered":"Lessons Learned: Marketing Strategies for DTC Brands with Brian Roisentul"},"content":{"rendered":"\n<p>During the last few years, things have changed a lot. Businesses have to change too. There are higher customer acquisition costs, meaning that we need to level up the marketing and retention game, increasing the average order value, and lifetime value.<\/p>\n\n\n\n<p>In this episode of the GrowthMentor Podcast, we speak with <a href=\"https:\/\/app.growthmentor.com\/mentors\/brian-roisentul\">Brian Roisentul<\/a>, Founder and CEO of BSR Digital, about marketing strategies for direct-to-consumer (DTC) brands. Brian offers valuable insights into the evolving e-commerce landscape and its impact on DTC marketing.<\/p>\n\n\n\n<p><strong>In this episode, you\u2019ll hear about:<\/strong><\/p>\n\n\n\n<ul>\n<li>What e-commerce brands are doing wrong<\/li>\n\n\n\n<li>The importance of building a brand and having a solid identity<\/li>\n\n\n\n<li>The need to know your numbers (customer acquisition cost, return on investment, etc.)<\/li>\n\n\n\n<li>The role of paid ads and the importance of focusing on the creative side<\/li>\n\n\n\n<li>Tips on utilizing remarketing strategies and the role of email and SMS<\/li>\n<\/ul>\n\n\n\n<p><strong>Tools mentioned:<\/strong><\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/experify.io\/\"><strong>Experify<\/strong><\/a><strong>:<\/strong> Customer review outreach tool<\/li>\n\n\n\n<li><a href=\"https:\/\/knocommerce.com\/\"><strong>KnoCommerce<\/strong><\/a><strong>:<\/strong> Post-purchase survey platform<\/li>\n\n\n\n<li><a href=\"https:\/\/skio.com\/\"><strong>Skio<\/strong><\/a><strong>:<\/strong> Subscription management solution<\/li>\n\n\n\n<li><a href=\"https:\/\/www.okendo.io\/\"><strong>Okendo<\/strong><\/a><strong>:<\/strong> Shopify reviews and more<\/li>\n\n\n\n<li><a href=\"https:\/\/www.freshrelevance.com\/resources\/brand-switching-and-customer-loyalty\/\"><strong>FreshRelevance<\/strong><\/a><strong>:<\/strong> Personalized user experience<\/li>\n\n\n\n<li><a href=\"https:\/\/www.twik.io\/\"><strong>Twik<\/strong><\/a><strong>:<\/strong> AI-powered catalog sorting tool<\/li>\n\n\n\n<li><a href=\"https:\/\/gomalomo.com\/blog\/post-purchase-experience\"><strong>Malomo<\/strong><\/a><strong>\/<\/strong><a href=\"https:\/\/www.aftership.com\/\"><strong>Aftership<\/strong><\/a><strong>:<\/strong> Improved post-purchase experience<\/li>\n\n\n\n<li><a href=\"https:\/\/www.klaviyo.com\/\"><strong>Klaviyo<\/strong><\/a><strong>:<\/strong> Email marketing platform<\/li>\n\n\n\n<li><a href=\"https:\/\/www.attentive.com\/\"><strong>Attentive<\/strong><\/a><strong>:<\/strong> SMS marketing solution<\/li>\n\n\n\n<li><a href=\"https:\/\/glood.ai\/checkout-promotions\"><strong>Checkout Promos<\/strong><\/a><strong>:<\/strong> Upsell platform<\/li>\n\n\n\n<li><a href=\"https:\/\/rechargepayments.com\/\"><strong>Recharge<\/strong><\/a><strong>:<\/strong> Subscription management software<\/li>\n\n\n\n<li><a href=\"https:\/\/judge.me\/\"><strong>JudgeMe<\/strong><\/a><strong>:<\/strong> Review collection platform<\/li>\n\n\n\n<li><a href=\"https:\/\/www.replo.app\/\"><strong>Replo<\/strong><\/a><strong> <\/strong>(YC S21): Landing page builder<\/li>\n\n\n\n<li><a href=\"https:\/\/www.triplewhale.com\/\"><strong>Triple Whale<\/strong><\/a><strong>:<\/strong> Data analysis tool<\/li>\n\n\n\n<li><a href=\"https:\/\/www.peelinsights.com\/\"><strong>Peel<\/strong><\/a><strong>:<\/strong> Business insight platform<\/li>\n\n\n\n<li><a href=\"https:\/\/www.gorgias.com\/\"><strong>Gorgias<\/strong><\/a><strong>:<\/strong> Customer support software<\/li>\n\n\n\n<li><a href=\"https:\/\/apps.shopify.com\/flexreturn\"><strong>FlexReturn<\/strong><\/a><strong>:<\/strong> Returns management software<\/li>\n<\/ul>\n\n\n\n<p>And all these in less than 16 min.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>During the last few years, things have changed a lot. Businesses have to change too. There are higher customer acquisition costs, meaning that we need to level up the marketing and retention game, increasing the average order value, and lifetime value. In this episode of the GrowthMentor Podcast, we speak with Brian Roisentul, Founder and [&hellip;]<\/p>\n","protected":false},"author":141,"featured_media":0,"template":"","podcasts-tags":[218,206,381],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Strategies for DTC Brands with Brian Roisentul<\/title>\n<meta name=\"description\" content=\"Discover DTC marketing strategies with Brian Roisentul as he discusses e-commerce changes and customer retention on GrowthMentor Podcast.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.growthmentor.com\/podcasts\/dtc-marketing-strategies-brian-roisentul\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Strategies for 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