{"id":29651,"date":"2023-01-24T15:31:20","date_gmt":"2023-01-24T15:31:20","guid":{"rendered":"https:\/\/www.growthmentor.com\/podcasts\/create-the-right-product-copy\/"},"modified":"2023-01-25T02:44:58","modified_gmt":"2023-01-25T02:44:58","slug":"omni-channel-marketing","status":"publish","type":"podcasts","link":"https:\/\/www.growthmentor.com\/podcasts\/omni-channel-marketing\/","title":{"rendered":"It\u2019s not so complicated: Omni-channel marketing for beginners"},"content":{"rendered":"\n<p>Omni-channel marketing is where you&#8217;re working towards effective processes and systems that complement each other.<\/p>\n\n\n\n<p>Whether you&#8217;re e-com, SaaS or web-3 or brick-and-mortar, there are really three variables that go into this.<\/p>\n\n\n\n<p>It&#8217;s your audience, your creative, and most important, your offer.<\/p>\n\n\n\n<p>As Joe Casanova highlighted, marketing is not selling.<\/p>\n\n\n\n<p>You&#8217;re putting the right offer in front of the right audience at the right time because even your best customer is not your best customer all the time.<\/p>\n\n\n\n<p>Sometimes people don&#8217;t want to buy.<\/p>\n\n\n\n<p>And that&#8217;s the beauty about re-marketing and how well it all compliments each other.<\/p>\n\n\n\n<h3 id=\"you-learn-more-about\">You learn more about:<\/h3>\n\n\n\n<ul>\n<li>What omnichannel marketing is<\/li>\n\n\n\n<li>The 3 variables of omnichannel marketing<\/li>\n\n\n\n<li>How to start with omnichannel marketing<\/li>\n\n\n\n<li>The importance of email marketing<\/li>\n\n\n\n<li>A real example from an influencer brand<\/li>\n<\/ul>\n\n\n\n<h3 id=\"tools-mentioned\"><strong>Tools mentioned:<\/strong><\/h3>\n\n\n\n<ul>\n<li>Google Sheets, create and edit online spreadsheets<\/li>\n\n\n\n<li>Google Docs, create and collaborate on online documents<\/li>\n\n\n\n<li><a href=\"https:\/\/clickup.com\/\">ClickUp<\/a>, product management software<\/li>\n\n\n\n<li><a href=\"https:\/\/zapier.com\/\">Zapier<\/a>, app integrations and automation<\/li>\n\n\n\n<li>Google Suite, secure collaboration and productivity apps for businesses of all sizes<\/li>\n\n\n\n<li><a href=\"https:\/\/discord.com\/\">Discord<\/a>, the easiest way to talk over voice, video, and text<\/li>\n\n\n\n<li><a href=\"https:\/\/trends.google.com\/trends\/\">Google Trends<\/a>, identify trending topics<\/li>\n<\/ul>\n\n\n\n<p>And all these in less than 13 min. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Omni-channel marketing is where you&#8217;re working towards effective processes and systems that complement each other. Whether you&#8217;re e-com, SaaS or web-3 or brick-and-mortar, there are really three variables that go into this. It&#8217;s your audience, your creative, and most important, your offer. As Joe Casanova highlighted, marketing is not selling. You&#8217;re putting the right offer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","podcasts-tags":[218],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>It\u2019s not so complicated: Omni-channel marketing for beginners - GrowthMentor<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.growthmentor.com\/podcasts\/omni-channel-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"It\u2019s not so complicated: Omni-channel marketing for beginners - GrowthMentor\" \/>\n<meta property=\"og:description\" content=\"Omni-channel marketing is where you&#8217;re working towards effective processes and systems that complement each other. Whether you&#8217;re e-com, SaaS or web-3 or brick-and-mortar, there are really three variables that go into this. It&#8217;s your audience, your creative, and most important, your offer. As Joe Casanova highlighted, marketing is not selling. You&#8217;re putting the right offer [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.growthmentor.com\/podcasts\/omni-channel-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"GrowthMentor\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-25T02:44:58+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.growthmentor.com\/podcasts\/omni-channel-marketing\/\",\"url\":\"https:\/\/www.growthmentor.com\/podcasts\/omni-channel-marketing\/\",\"name\":\"It\u2019s not so complicated: Omni-channel marketing for beginners - GrowthMentor\",\"isPartOf\":{\"@id\":\"https:\/\/www.growthmentor.com\/#website\"},\"datePublished\":\"2023-01-24T15:31:20+00:00\",\"dateModified\":\"2023-01-25T02:44:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.growthmentor.com\/podcasts\/omni-channel-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.growthmentor.com\/podcasts\/omni-channel-marketing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.growthmentor.com\/podcasts\/omni-channel-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.growthmentor.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Podcasts\",\"item\":\"https:\/\/www.growthmentor.com\/podcasts\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"It\u2019s not so complicated: Omni-channel marketing for beginners\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.growthmentor.com\/#website\",\"url\":\"https:\/\/www.growthmentor.com\/\",\"name\":\"GrowthMentor\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.growthmentor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.growthmentor.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.growthmentor.com\/#organization\",\"name\":\"GrowthMentor\",\"url\":\"https:\/\/www.growthmentor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.growthmentor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.growthmentor.com\/wp-content\/uploads\/2020\/08\/logo-white.svg\",\"contentUrl\":\"https:\/\/www.growthmentor.com\/wp-content\/uploads\/2020\/08\/logo-white.svg\",\"caption\":\"GrowthMentor\"},\"image\":{\"@id\":\"https:\/\/www.growthmentor.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"It\u2019s not so complicated: Omni-channel marketing for beginners - GrowthMentor","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.growthmentor.com\/podcasts\/omni-channel-marketing\/","og_locale":"en_US","og_type":"article","og_title":"It\u2019s not so complicated: Omni-channel marketing for beginners - GrowthMentor","og_description":"Omni-channel marketing is where you&#8217;re working towards effective processes and systems that complement each other. 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