{"id":28885,"date":"2023-01-03T13:13:48","date_gmt":"2023-01-03T13:13:48","guid":{"rendered":"https:\/\/www.growthmentor.com\/?p=28885"},"modified":"2023-01-03T14:20:19","modified_gmt":"2023-01-03T14:20:19","slug":"first-marketer-in-startup","status":"publish","type":"post","link":"https:\/\/www.growthmentor.com\/blog\/first-marketer-in-startup\/","title":{"rendered":"How to navigate being the first marketer in an early-stage startup"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Joining a startup as its first marketer can unleash a rollercoaster of emotions. Here\u2019s what to expect, why you can\u2019t replicate what you did in your last role, and how to start laying the groundwork to ensure you make an impact from day one. <\/p>\n","protected":false},"author":131,"featured_media":28974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[255],"tags":[],"post_series":[],"collections":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to navigate being the first marketer in an early-stage startup - GrowthMentor<\/title>\n<meta name=\"description\" content=\"Are you the first marketer at an early stage startup? Here\u2019s what to expect, and how to start laying the groundwork to make an impact.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.growthmentor.com\/blog\/first-marketer-in-startup\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to navigate being the first marketer in an early-stage startup - GrowthMentor\" \/>\n<meta property=\"og:description\" content=\"Are you the first marketer at an early stage startup? 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