{"id":28832,"date":"2022-12-28T13:32:47","date_gmt":"2022-12-28T13:32:47","guid":{"rendered":"https:\/\/www.growthmentor.com\/location\/athens\/t-shaped-marketer-copy\/"},"modified":"2024-07-10T15:19:47","modified_gmt":"2024-07-10T15:19:47","slug":"t-shaped-marketer","status":"publish","type":"glossary","link":"https:\/\/www.growthmentor.com\/glossary\/t-shaped-marketer\/","title":{"rendered":"T-Shaped Marketer"},"content":{"rendered":"\n

Marketing today requires knowledge in many fields – from technical SEO to content to paid advertising. Great marketers are competent in a wide array of aspects of marketing, but will often have deep knowledge or expertise in one specific area.<\/p>\n\n\n\n

The T-Shaped Marketer is a brilliant model to follow for successful marketing. It refers to a specialist with a broad knowledge of other types of marketing that\u2019s enough to create a successful marketing strategy for your startup.<\/p>\n\n\n\n

What is a T-Shaped Marketer? <\/h3>\n\n\n\n

A T-Shaped Marketer refers to a marketing expert that has a broad knowledge of any area but extends their knowledge to become an expert in one or two fields. <\/p>\n\n\n\n

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For example, a B2B startup may want to hire a T-shaped marketing manager to focus on implementing a successful SEO strategy. At the same time, this manager should have enough knowledge of social media and email marketing enough to keep those channels running.<\/p>\n\n\n\n

By having a T-shaped marketer with a broad set of skills, you\u2019ll avoid the need to hire multiple freelancers to manage these different channels. Effectively, T-shaped marketing managers help you optimize your marketing budget and reach your goals faster<\/a>. <\/p>\n\n\n\n

What are the benefits of a T-Shaped Marketer? <\/h3>\n\n\n\n

Why should businesses hire T-Shaped Marketers? <\/p>\n\n\n\n

Get someone versatile<\/h4>\n\n\n\n

They can benefit from a wide array of skills and expertise<\/strong>. Highly specialized marketers are brilliant at what they do, but won\u2019t be able to help you with other parts of your marketing strategy. Businesses tend to have a few channels that work best for them but will need some attention in less important areas. <\/p>\n\n\n\n

They don\u2019t want to hire separate marketers for smaller roles – such as SEO or web development. A T-shaped marketer can provide general assistance when needed. <\/p>\n\n\n\n

Stay on budget<\/h4>\n\n\n\n

Budget-constrained startups can hire T-shaped marketers to develop these focal points<\/strong>. They can cost-effectively scale your marketing operations<\/strong> as your organization grows, further helping you optimize your budget.<\/p>\n\n\n\n

By avoiding the need to hire separate marketers, T-Shaped marketers <\/strong>can help you cut marketing costs and optimize your budget<\/strong> more effectively. <\/p>\n\n\n\n

Scale your best channel<\/h4>\n\n\n\n

T-Shaped marketers can offer in-depth expertise in their specialist area when they need it. By contrast, general marketers may not offer the same depth here. This can allow you to effectively scale on a channel that\u2019s a top priority, while making sure that other channels are taken care of.<\/p>\n\n\n\n

Related: <\/strong>Learn more about what Fractional CMO<\/a>, Growth Marketing Managers<\/a> and VPs of Growth<\/a> are <\/p>\n\n\n\n

What to look for in a great T-Shaped Marketer<\/h3>\n\n\n\n

Businesses can benefit from the wide range of expertise afforded by T-Shaped marketers. But, how can you ensure you\u2019re picking the right marketing manager for the job? <\/p>\n\n\n\n

Here are some things to look out for when hiring a T-Shaped Marketer:<\/p>\n\n\n\n

Select the right focal point<\/h4>\n\n\n\n

T-Shaped marketers will have a significant depth of knowledge in one or two key marketing channels. <\/p>\n\n\n\n

Needless to say, you should make sure that the marketer you hire specializes in the channels that you find important. <\/p>\n\n\n\n

What areas and channels could you pick as the focal point of your organization\u2019s marketing strategy?<\/p>\n\n\n\n