{"id":28772,"date":"2022-12-28T13:13:20","date_gmt":"2022-12-28T13:13:20","guid":{"rendered":"https:\/\/www.growthmentor.com\/location\/athens\/free-trial-copy\/"},"modified":"2023-01-17T18:12:42","modified_gmt":"2023-01-17T18:12:42","slug":"free-trial","status":"publish","type":"glossary","link":"https:\/\/www.growthmentor.com\/glossary\/free-trial\/","title":{"rendered":"Free Trial"},"content":{"rendered":"\n

What is a free trial? <\/h3>\n\n\n\n

A free trial is a short period when customers can use your product or service for free. It\u2019s a way for them to experiment with using your product to decide whether they want to become a customer. It\u2019s an acquisition model that helps demonstrate your product\u2019s value to potential users. <\/p>\n\n\n\n

Why use a free trial? <\/h3>\n\n\n\n

You can rapidly broaden your pool of potential customers using a free trial sign-up model. It\u2019s a sales strategy that can significantly reduce your customer acquisition cost<\/a>. <\/p>\n\n\n\n

Free trials can effectively draw potential customers in to see the benefits of your product for themselves.  <\/p>\n\n\n\n

Transparency <\/h4>\n\n\n\n

Allowing potential customers to navigate your product for themselves is a much more efficient way to demonstrate your value. There are no strings attached for them, they get to know and love what you do in their own time, and you reduce the need for aggressive sales pitches. <\/p>\n\n\n\n

It also offers complete transparency, as when someone decides to subscribe or sign up for your service, they know exactly what they\u2019ll be paying for. If your product solves a problem for your customers, there\u2019s a high chance they\u2019ll opt-in to pay once their free trial is over. <\/p>\n\n\n\n

Customers invest their time<\/h4>\n\n\n\n

Free trial users may not invest money in using your product during the trial period, but they invest their time. <\/p>\n\n\n\n

When canceling their free account, clients will consider the time they\u2019ve invested inputting their data and getting to grips with the product\u2019s functionalities. If you provide a seamless experience, it\u2019s less likely they will go and set up a new account with a competitor. <\/p>\n\n\n\n

Feedback <\/h4>\n\n\n\n

When you offer a free trial, you can ask customers for feedback on the product, the UX, what was most beneficial for their use case, etc. This feedback can provide valuable insight for future iterations. <\/p>\n\n\n\n

Gets customers in your funnel <\/h4>\n\n\n\n

When someone signs up to use your product for free, they\u2019re in your sales funnel. You can send them offers and incentives to sign up for a paid account. <\/p>\n\n\n\n

Things to consider when offering a free trial <\/h3>\n\n\n\n

When you decide to use a free trial to acquire new customers, there are some essential factors to keep in mind: <\/p>\n\n\n\n