{"id":28387,"date":"2022-12-19T12:02:29","date_gmt":"2022-12-19T12:02:29","guid":{"rendered":"https:\/\/www.growthmentor.com\/videos\/critical-growth-channels-workshop-copy\/"},"modified":"2024-04-01T07:31:17","modified_gmt":"2024-04-01T07:31:17","slug":"customer-interviews","status":"publish","type":"videos","link":"https:\/\/www.growthmentor.com\/videos\/customer-interviews\/","title":{"rendered":"How to run customer interviews that don&#8217;t suck"},"content":{"rendered":"\n<h3 id=\"five-steps-to-ensure-you-dont-waste-customers-time-or-yours\">Five steps to ensure you don&#8217;t waste customers&#8217; time or yours&nbsp;<\/h3>\n\n\n\n<p>Customer conversations are the most powerful tool for mapping out how &amp; why buyers, buy things&nbsp;&nbsp;<\/p>\n\n\n\n<p>People will tell you to &#8220;talk to your customers&#8221; but no one really shows you HOW.<\/p>\n\n\n\n<p>Talking to them is the most powerful method for deeply understanding how &amp; why customers do things.<\/p>\n\n\n\n<p>This is the process I&#8217;ve used to run hundreds of interviews for B2B customers; that unlock the insights your business needs.&nbsp;<\/p>\n\n\n\n<p><strong>In this workshop, you will hear about:<\/strong><\/p>\n\n\n\n<ul>\n<li>Choosing the type of interview you need<\/li>\n\n\n\n<li>Setting research objectives<\/li>\n\n\n\n<li>Who to interview&nbsp;<\/li>\n\n\n\n<li>Where &amp; how to find people<\/li>\n\n\n\n<li>How to conduct the interviews<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Five steps to ensure you don&#8217;t waste customers&#8217; time or yours&nbsp; Customer conversations are the most powerful tool for mapping out how &amp; why buyers, buy things&nbsp;&nbsp; People will tell you to &#8220;talk to your customers&#8221; but no one really shows you HOW. Talking to them is the most powerful method for deeply understanding how [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":777831,"template":"","videos-tags":[376],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to run customer interviews that don&#039;t suck - GrowthMentor<\/title>\n<meta name=\"description\" content=\"Free workshop on customer interviews by Ryan Gibson. 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