{"id":28063,"date":"2022-12-06T09:12:04","date_gmt":"2022-12-06T09:12:04","guid":{"rendered":"https:\/\/www.growthmentor.com\/podcasts\/customer-funnel-tracking-copy\/"},"modified":"2022-12-07T01:38:40","modified_gmt":"2022-12-07T01:38:40","slug":"jobs-to-be-done-framework","status":"publish","type":"podcasts","link":"https:\/\/www.growthmentor.com\/podcasts\/jobs-to-be-done-framework\/","title":{"rendered":"It\u2019s not so complicated: The Jobs To Be Done framework"},"content":{"rendered":"\n<p>Jobs to Be Done framework&nbsp;is not just&nbsp;something that helps&nbsp;your organization in terms&nbsp;of honing&nbsp;in your marketing&nbsp;message and also with product.<\/p>\n\n\n\n<p>According to Kristie Holden, it transforms&nbsp;your entire organization.<\/p>\n\n\n\n<p>Across from QA,&nbsp;Technical Support, Customer Service, Marketing, Sales, Customer Success, Product.<\/p>\n\n\n\n<p>The whole&nbsp;idea is about&nbsp;removing the guess-work, and instead of building something or doing something and hoping&nbsp;it will work, you know it will&nbsp;work because you&#8217;ve done that initial foundational work to validate your assumptions and ideas.<\/p>\n\n\n\n<p><strong>In this episode, you\u2019ll hear about:<\/strong><\/p>\n\n\n\n<ul>\n<li>mapping out the steps of the JTBD<\/li>\n\n\n\n<li>understanding the steps of the customers<\/li>\n\n\n\n<li>why interviewing recent customers is important<\/li>\n\n\n\n<li>when to apply the JTBD and when not to<\/li>\n<\/ul>\n\n\n\n<p><strong>Tools mentioned<\/strong>:<\/p>\n\n\n\n<ul>\n<li>The book <a href=\"https:\/\/www.amazon.com\/Competing-Against-Luck-Innovation-Customer\/dp\/0062435612\">\u201cCompeting Against Luck\u201d<\/a> by Clayton N. Christensen<\/li>\n\n\n\n<li>The book <a href=\"https:\/\/www.amazon.com\/Demand-Side-Sales-101-Customers-Progress\/dp\/1544509987\">&#8220;Demand-side Sales&#8221;<\/a> by Bob Moesta<\/li>\n\n\n\n<li><a href=\"https:\/\/mixpanel.com\/\">Mixpanel<\/a> in order to identify which customers to talk to<\/li>\n\n\n\n<li><a href=\"https:\/\/www.marketcircle.com\/\">Daylite<\/a> for note taking especially when dealing with interviews<\/li>\n<\/ul>\n\n\n\n<p>And all these in less than 15 min.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to use the Jobs To Be Done framework to discover what your customers want<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","podcasts-tags":[299],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>It\u2019s not so complicated: The Jobs To Be Done framework - GrowthMentor<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.growthmentor.com\/podcasts\/jobs-to-be-done-framework\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"It\u2019s not so complicated: The Jobs To Be Done framework - 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