{"id":26916,"date":"2022-11-15T11:13:00","date_gmt":"2022-11-15T11:13:00","guid":{"rendered":"https:\/\/www.growthmentor.com\/podcasts\/starting-a-business-copy\/"},"modified":"2022-11-14T08:27:23","modified_gmt":"2022-11-14T08:27:23","slug":"pricing-for-b2b-saas","status":"publish","type":"podcasts","link":"https:\/\/www.growthmentor.com\/podcasts\/pricing-for-b2b-saas\/","title":{"rendered":"It\u2019s not so complicated: Pricing for B2B SaaS"},"content":{"rendered":"\n<p>Pricing is NOT just a financial exercise<\/p>\n\n\n\n<p>It\u2019s also not the result of heavy data analysis<\/p>\n\n\n\n<p>In fact, when talking about B2B SaaS, even at growth stage, pricing is part of your value proposition.<\/p>\n\n\n\n<p>As Aggelos Mouzakitis emphasized, let\u2019s not confuse pricing for startups with pricing for enterprises.<\/p>\n\n\n\n<p>For startups, pricing is a purely Go To Market exercise.<\/p>\n\n\n\n<p><strong>In this episode, you\u2019ll hear about:<\/strong><\/p>\n\n\n\n<ul><li>pricing as a go to market exercise<\/li><li>changing your pricing every 6 to 12 months<\/li><li>how pricing aligns with every function of the business<\/li><li>a ton of reasons behind rethinking your pricing<\/li><li>4 steps to proceed with your restructuring<\/li><li>how customer research comes into play to solidify your positioning<\/li><\/ul>\n\n\n\n<p><strong>Tools mentioned<\/strong>:<\/p>\n\n\n\n<ul><li>Google Forms or <a href=\"https:\/\/www.typeform.com\/\">Typeform<\/a> for collecting answers<\/li><li>Transcription tools such as <a href=\"https:\/\/otter.ai\/\">Otter.ai<\/a><\/li><li>Google Sheets or Microsoft Excel for analyzing your results<\/li><\/ul>\n\n\n\n<p>And all these in less than 15 min.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When talking about B2B SaaS, even at growth stage, pricing is part of your value proposition. Listen to this episode to learn more.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","podcasts-tags":[297,377],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>It\u2019s not so complicated: Pricing for B2B SaaS - GrowthMentor<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.growthmentor.com\/podcasts\/pricing-for-b2b-saas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"It\u2019s not so complicated: Pricing for B2B SaaS - GrowthMentor\" \/>\n<meta property=\"og:description\" content=\"When talking about B2B SaaS, even at growth stage, pricing is part of your value proposition. 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