{"id":26563,"date":"2022-10-31T13:41:25","date_gmt":"2022-10-31T13:41:25","guid":{"rendered":"https:\/\/www.growthmentor.com\/videos\/lead-gen-b2b-copy\/"},"modified":"2024-04-01T07:49:12","modified_gmt":"2024-04-01T07:49:12","slug":"b2b-saas-pricing","status":"publish","type":"videos","link":"https:\/\/www.growthmentor.com\/videos\/b2b-saas-pricing\/","title":{"rendered":"Skyrocket your B2B SaaS&#8217; growth with a Pricing &#038; Packaging restructuring\u00a0"},"content":{"rendered":"\n<h3 id=\"why-restructuring-your-pp-is-the-smartest-growth-decision-you-can-take\">Why restructuring your P&amp;P is the smartest growth decision you can take&nbsp;<\/h3>\n\n\n\n<p>More marketing hides the problems under the carpet.<\/p>\n\n\n\n<p>Achieve the same results with a smart P&amp;P restructuring.<\/p>\n\n\n\n<p>Lots of company owners believe that a Packaging &amp; Pricing restructuring is mostly a financial exercise.&nbsp;<\/p>\n\n\n\n<p>The reality is different: your P&amp;P is part of your offering and a major growth factor.&nbsp;<\/p>\n\n\n\n<p>In front of the upcoming recession, rethinking your P&amp;P is necessary to improve your go-to-market and support all of your growth and product metrics.<\/p>\n\n\n\n<p>In this workshop, we will focus on shading light on this necessary exercise by sharing all the steps required to perform this restructuring yourself in a simple and concise manner.&nbsp;<\/p>\n\n\n\n<p><strong>You&#8217;ll learn:<\/strong><\/p>\n\n\n\n<ul>\n<li>Why a Pricing &amp; Packaging restructuring is exactly what your company needs<\/li>\n\n\n\n<li>Why an effective positioning is necessary before you start considering a Pricing &amp; Packaging restructuring<\/li>\n\n\n\n<li>How to build packages that achieve package\/segment fit<\/li>\n\n\n\n<li>What is the value metric and why it is the only thing you cannot sc*** in this exercise<\/li>\n\n\n\n<li>How to crash test different value metrics and find the best for you<\/li>\n\n\n\n<li>How to test your Pricing &amp; Packaging hypothesis and get user feedback<\/li>\n\n\n\n<li>How to figure out your price points<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Why restructuring your P&amp;P is the smartest growth decision you can take&nbsp; More marketing hides the problems under the carpet. Achieve the same results with a smart P&amp;P restructuring. Lots of company owners believe that a Packaging &amp; Pricing restructuring is mostly a financial exercise.&nbsp; The reality is different: your P&amp;P is part of your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":777836,"template":"","videos-tags":[210,183],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Skyrocket your B2B SaaS&#039; growth with a Pricing &amp; Packaging restructuring\u00a0 - GrowthMentor<\/title>\n<meta name=\"description\" content=\"More marketing hides the problems under the carpet. 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