{"id":26175,"date":"2022-10-18T13:25:21","date_gmt":"2022-10-18T13:25:21","guid":{"rendered":"https:\/\/www.growthmentor.com\/podcasts\/customer-data-for-startups-copy\/"},"modified":"2022-10-19T02:34:54","modified_gmt":"2022-10-19T02:34:54","slug":"growth-marketing-brand-strategy","status":"publish","type":"podcasts","link":"https:\/\/www.growthmentor.com\/podcasts\/growth-marketing-brand-strategy\/","title":{"rendered":"It’s not so complicated: The intersection of growth marketing with brand and marketing strategies"},"content":{"rendered":"\n

Tactic-Led Approaches<\/p>\n\n\n\n

We tend to find things we like e.g. a podcast or demand gen (or other shiny objects)<\/p>\n\n\n\n

And then we try to make them fit in the mix<\/p>\n\n\n\n

But\u2026 what\u2019s wrong with this?<\/p>\n\n\n\n

We should be looking at where we want to go, and reverse-engineer how we will get there<\/p>\n\n\n\n

That\u2019s how we should be choosing our tactics<\/p>\n\n\n\n

Eventually, when being Tactic-Led, the tactic becomes the goal rather than the actual goal<\/p>\n\n\n\n

You\u2019ll hear about:<\/strong><\/p>\n\n\n\n