{"id":26171,"date":"2022-10-17T15:19:51","date_gmt":"2022-10-17T15:19:51","guid":{"rendered":"https:\/\/www.growthmentor.com\/videos\/career-reflections-copy\/"},"modified":"2024-04-01T08:00:58","modified_gmt":"2024-04-01T08:00:58","slug":"product-marketing-and-analyst-relations","status":"publish","type":"videos","link":"https:\/\/www.growthmentor.com\/videos\/product-marketing-and-analyst-relations\/","title":{"rendered":"Product Marketing and Analyst Relations"},"content":{"rendered":"\n<h3 id=\"ask-the-right-questions-to-get-clarity-on-business-priorities-every-quarter\"><strong>Ask the right questions to get clarity on business priorities every quarter.<\/strong><\/h3>\n\n\n\n<p>As product marketing, we love to wear multiple hats\/roles.&nbsp;<\/p>\n\n\n\n<p>I empower my mentees and teams to discover the one thing that you love in product marketing and refine your signature skill.&nbsp;<\/p>\n\n\n\n<p>For me, it was positioning and messaging as I love storytelling and connecting the human element to our product\/solution.&nbsp;<\/p>\n\n\n\n<p>This led to my first experience with Analyst Relations about 5 years ago and I have deep gratitude to my AR\/PR and Comms folks for taking the step to build Analyst Relations together.<\/p>\n\n\n\n<p>At every company (Fortune 500 to Startup), PMM success depends on how internal teams, leadership and external analysts value product marketing.&nbsp;<\/p>\n\n\n\n<p>In this session, I am sharing my lessons learned over the past 5 years on how to bring together product, sales and marketing leadership alignment with shared OKRs(objectives and key results) on Analyst Engagement.<\/p>\n\n\n\n<p><strong>You&#8217;ll learn:<\/strong><\/p>\n\n\n\n<ul>\n<li>How to engage with Analyst Relations?<\/li>\n\n\n\n<li>Advice for a PMM undertaking managing analyst relations for the first time &#8211; What to do | What NOT to do?<\/li>\n\n\n\n<li>How to best engage with the senior leadership in an analyst fire drill?<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Ask the right questions to get clarity on business priorities every quarter. As product marketing, we love to wear multiple hats\/roles.&nbsp; I empower my mentees and teams to discover the one thing that you love in product marketing and refine your signature skill.&nbsp; For me, it was positioning and messaging as I love storytelling and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":777842,"template":"","videos-tags":[188],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Product Marketing and Analyst Relations - GrowthMentor<\/title>\n<meta name=\"description\" content=\"A framework to build a group of true fans. 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