{"id":25754,"date":"2022-10-04T11:15:00","date_gmt":"2022-10-04T11:15:00","guid":{"rendered":"https:\/\/www.growthmentor.com\/podcasts\/positioning-and-branding-for-startups-copy\/"},"modified":"2022-10-05T07:01:43","modified_gmt":"2022-10-05T07:01:43","slug":"sales-strategy-for-startups","status":"publish","type":"podcasts","link":"https:\/\/www.growthmentor.com\/podcasts\/sales-strategy-for-startups\/","title":{"rendered":"It\u2019s not so complicated: Sales strategy for startups"},"content":{"rendered":"\n<p>How do we create demand?<\/p>\n\n\n\n<p>People have to see value.<\/p>\n\n\n\n<p>As Gavin Tye emphasised, figuring out what problem you really solve as a business is the most important element.<\/p>\n\n\n\n<p>For example, GrowthMentor seems like selling mentoring services.<\/p>\n\n\n\n<p>But the actual value is in saving so much time off people\u2019s learning curve that the business gets accelerated<\/p>\n\n\n\n<h3 id=\"youll-hear-about\"><strong>You\u2019ll hear about:<\/strong><\/h3>\n\n\n\n<ul><li>Repetition in sales strategy<\/li><li>Maximising the value by identifying the problems a business is solving<\/li><li>Best practices around sales strategy<\/li><li>Walking before running, and iterating<\/li><li>Asking the right questions to stay in the conversation<\/li><\/ul>\n\n\n\n<p>And all these in less than 25 minutes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do we create demand? People have to see value. As Gavin Tye emphasised, figuring out what problem you really solve as a business is the most important element. For example, GrowthMentor seems like selling mentoring services. But the actual value is in saving so much time off people\u2019s learning curve that the business gets [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","podcasts-tags":[375,299],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>It\u2019s not so complicated: Sales strategy for startups - GrowthMentor<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.growthmentor.com\/podcasts\/sales-strategy-for-startups\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"It\u2019s not so complicated: Sales strategy for startups - GrowthMentor\" \/>\n<meta property=\"og:description\" content=\"How do we create demand? People have to see value. As Gavin Tye emphasised, figuring out what problem you really solve as a business is the most important element. For example, GrowthMentor seems like selling mentoring services. But the actual value is in saving so much time off people\u2019s learning curve that the business gets [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.growthmentor.com\/podcasts\/sales-strategy-for-startups\/\" \/>\n<meta property=\"og:site_name\" content=\"GrowthMentor\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-05T07:01:43+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.growthmentor.com\/podcasts\/sales-strategy-for-startups\/\",\"url\":\"https:\/\/www.growthmentor.com\/podcasts\/sales-strategy-for-startups\/\",\"name\":\"It\u2019s not so complicated: Sales strategy for startups - GrowthMentor\",\"isPartOf\":{\"@id\":\"https:\/\/www.growthmentor.com\/#website\"},\"datePublished\":\"2022-10-04T11:15:00+00:00\",\"dateModified\":\"2022-10-05T07:01:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.growthmentor.com\/podcasts\/sales-strategy-for-startups\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.growthmentor.com\/podcasts\/sales-strategy-for-startups\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.growthmentor.com\/podcasts\/sales-strategy-for-startups\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.growthmentor.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Podcasts\",\"item\":\"https:\/\/www.growthmentor.com\/podcasts\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"It\u2019s not so complicated: Sales strategy for startups\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.growthmentor.com\/#website\",\"url\":\"https:\/\/www.growthmentor.com\/\",\"name\":\"GrowthMentor\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.growthmentor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.growthmentor.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.growthmentor.com\/#organization\",\"name\":\"GrowthMentor\",\"url\":\"https:\/\/www.growthmentor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.growthmentor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.growthmentor.com\/wp-content\/uploads\/2020\/08\/logo-white.svg\",\"contentUrl\":\"https:\/\/www.growthmentor.com\/wp-content\/uploads\/2020\/08\/logo-white.svg\",\"caption\":\"GrowthMentor\"},\"image\":{\"@id\":\"https:\/\/www.growthmentor.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"It\u2019s not so complicated: Sales strategy for startups - GrowthMentor","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.growthmentor.com\/podcasts\/sales-strategy-for-startups\/","og_locale":"en_US","og_type":"article","og_title":"It\u2019s not so complicated: Sales strategy for startups - GrowthMentor","og_description":"How do we create demand? 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