{"id":25545,"date":"2022-10-04T11:19:07","date_gmt":"2022-10-04T11:19:07","guid":{"rendered":"https:\/\/www.growthmentor.com\/?p=25545"},"modified":"2022-12-27T16:37:30","modified_gmt":"2022-12-27T16:37:30","slug":"funnel-analysis","status":"publish","type":"post","link":"https:\/\/www.growthmentor.com\/blog\/funnel-analysis\/","title":{"rendered":"Using funnel analysis to optimize growth"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

How to drive scalable growth by measuring and experimenting on key stages in your users\u2019 journeys.<\/p>\n","protected":false},"author":114,"featured_media":25788,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[255],"tags":[],"post_series":[],"collections":[],"acf":[],"yoast_head":"\nUsing funnel analysis to optimize growth - GrowthMentor<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.growthmentor.com\/blog\/funnel-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using funnel analysis to optimize growth - GrowthMentor\" \/>\n<meta property=\"og:description\" content=\"How to drive scalable growth by measuring and experimenting on key stages in your users\u2019 journeys.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.growthmentor.com\/blog\/funnel-analysis\/\" \/>\n<meta property=\"og:site_name\" content=\"GrowthMentor\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-04T11:19:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-27T16:37:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.growthmentor.com\/wp-content\/uploads\/2022\/10\/Funnel-Analysis-Cover-Image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"570\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nick Schwinghamer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.growthmentor.com\/blog\/funnel-analysis\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.growthmentor.com\/blog\/funnel-analysis\/\"},\"author\":{\"name\":\"Nick Schwinghamer\",\"@id\":\"https:\/\/www.growthmentor.com\/#\/schema\/person\/abc427d307a7fd807c0da38f24742ed8\"},\"headline\":\"Using funnel analysis to optimize growth\",\"datePublished\":\"2022-10-04T11:19:07+00:00\",\"dateModified\":\"2022-12-27T16:37:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.growthmentor.com\/blog\/funnel-analysis\/\"},\"wordCount\":6,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.growthmentor.com\/#organization\"},\"articleSection\":[\"Mentor Column\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.growthmentor.com\/blog\/funnel-analysis\/\",\"url\":\"https:\/\/www.growthmentor.com\/blog\/funnel-analysis\/\",\"name\":\"Using funnel analysis to optimize growth - GrowthMentor\",\"isPartOf\":{\"@id\":\"https:\/\/www.growthmentor.com\/#website\"},\"datePublished\":\"2022-10-04T11:19:07+00:00\",\"dateModified\":\"2022-12-27T16:37:30+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.growthmentor.com\/blog\/funnel-analysis\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.growthmentor.com\/blog\/funnel-analysis\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.growthmentor.com\/blog\/funnel-analysis\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.growthmentor.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Using funnel analysis to optimize growth\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.growthmentor.com\/#website\",\"url\":\"https:\/\/www.growthmentor.com\/\",\"name\":\"GrowthMentor\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.growthmentor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.growthmentor.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.growthmentor.com\/#organization\",\"name\":\"GrowthMentor\",\"url\":\"https:\/\/www.growthmentor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.growthmentor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.growthmentor.com\/wp-content\/uploads\/2020\/08\/logo-white.svg\",\"contentUrl\":\"https:\/\/www.growthmentor.com\/wp-content\/uploads\/2020\/08\/logo-white.svg\",\"caption\":\"GrowthMentor\"},\"image\":{\"@id\":\"https:\/\/www.growthmentor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.growthmentor.com\/#\/schema\/person\/abc427d307a7fd807c0da38f24742ed8\",\"name\":\"Nick Schwinghamer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.growthmentor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.growthmentor.com\/wp-content\/uploads\/2022\/04\/cropped-Nick-Schwinghamer-e1657620293860-96x96.png\",\"contentUrl\":\"https:\/\/www.growthmentor.com\/wp-content\/uploads\/2022\/04\/cropped-Nick-Schwinghamer-e1657620293860-96x96.png\",\"caption\":\"Nick Schwinghamer\"},\"url\":\"https:\/\/www.growthmentor.com\/blog\/author\/nickschwinghamer\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Using funnel analysis to optimize growth - GrowthMentor","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.growthmentor.com\/blog\/funnel-analysis\/","og_locale":"en_US","og_type":"article","og_title":"Using funnel analysis to optimize growth - GrowthMentor","og_description":"How to drive scalable growth by measuring and experimenting on key stages in your users\u2019 journeys.","og_url":"https:\/\/www.growthmentor.com\/blog\/funnel-analysis\/","og_site_name":"GrowthMentor","article_published_time":"2022-10-04T11:19:07+00:00","article_modified_time":"2022-12-27T16:37:30+00:00","og_image":[{"width":570,"height":480,"url":"https:\/\/www.growthmentor.com\/wp-content\/uploads\/2022\/10\/Funnel-Analysis-Cover-Image.jpg","type":"image\/jpeg"}],"author":"Nick Schwinghamer","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.growthmentor.com\/blog\/funnel-analysis\/#article","isPartOf":{"@id":"https:\/\/www.growthmentor.com\/blog\/funnel-analysis\/"},"author":{"name":"Nick Schwinghamer","@id":"https:\/\/www.growthmentor.com\/#\/schema\/person\/abc427d307a7fd807c0da38f24742ed8"},"headline":"Using funnel analysis to optimize growth","datePublished":"2022-10-04T11:19:07+00:00","dateModified":"2022-12-27T16:37:30+00:00","mainEntityOfPage":{"@id":"https:\/\/www.growthmentor.com\/blog\/funnel-analysis\/"},"wordCount":6,"commentCount":0,"publisher":{"@id":"https:\/\/www.growthmentor.com\/#organization"},"articleSection":["Mentor Column"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.growthmentor.com\/blog\/funnel-analysis\/","url":"https:\/\/www.growthmentor.com\/blog\/funnel-analysis\/","name":"Using funnel analysis to optimize growth - GrowthMentor","isPartOf":{"@id":"https:\/\/www.growthmentor.com\/#website"},"datePublished":"2022-10-04T11:19:07+00:00","dateModified":"2022-12-27T16:37:30+00:00","breadcrumb":{"@id":"https:\/\/www.growthmentor.com\/blog\/funnel-analysis\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.growthmentor.com\/blog\/funnel-analysis\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.growthmentor.com\/blog\/funnel-analysis\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.growthmentor.com\/"},{"@type":"ListItem","position":2,"name":"Using funnel analysis to optimize growth"}]},{"@type":"WebSite","@id":"https:\/\/www.growthmentor.com\/#website","url":"https:\/\/www.growthmentor.com\/","name":"GrowthMentor","description":"","publisher":{"@id":"https:\/\/www.growthmentor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.growthmentor.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.growthmentor.com\/#organization","name":"GrowthMentor","url":"https:\/\/www.growthmentor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.growthmentor.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.growthmentor.com\/wp-content\/uploads\/2020\/08\/logo-white.svg","contentUrl":"https:\/\/www.growthmentor.com\/wp-content\/uploads\/2020\/08\/logo-white.svg","caption":"GrowthMentor"},"image":{"@id":"https:\/\/www.growthmentor.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.growthmentor.com\/#\/schema\/person\/abc427d307a7fd807c0da38f24742ed8","name":"Nick Schwinghamer","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.growthmentor.com\/#\/schema\/person\/image\/","url":"https:\/\/www.growthmentor.com\/wp-content\/uploads\/2022\/04\/cropped-Nick-Schwinghamer-e1657620293860-96x96.png","contentUrl":"https:\/\/www.growthmentor.com\/wp-content\/uploads\/2022\/04\/cropped-Nick-Schwinghamer-e1657620293860-96x96.png","caption":"Nick Schwinghamer"},"url":"https:\/\/www.growthmentor.com\/blog\/author\/nickschwinghamer\/"}]}},"_links":{"self":[{"href":"https:\/\/www.growthmentor.com\/wp-json\/wp\/v2\/posts\/25545"}],"collection":[{"href":"https:\/\/www.growthmentor.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthmentor.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthmentor.com\/wp-json\/wp\/v2\/users\/114"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthmentor.com\/wp-json\/wp\/v2\/comments?post=25545"}],"version-history":[{"count":37,"href":"https:\/\/www.growthmentor.com\/wp-json\/wp\/v2\/posts\/25545\/revisions"}],"predecessor-version":[{"id":28568,"href":"https:\/\/www.growthmentor.com\/wp-json\/wp\/v2\/posts\/25545\/revisions\/28568"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthmentor.com\/wp-json\/wp\/v2\/media\/25788"}],"wp:attachment":[{"href":"https:\/\/www.growthmentor.com\/wp-json\/wp\/v2\/media?parent=25545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthmentor.com\/wp-json\/wp\/v2\/categories?post=25545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthmentor.com\/wp-json\/wp\/v2\/tags?post=25545"},{"taxonomy":"post_series","embeddable":true,"href":"https:\/\/www.growthmentor.com\/wp-json\/wp\/v2\/post_series?post=25545"},{"taxonomy":"collections","embeddable":true,"href":"https:\/\/www.growthmentor.com\/wp-json\/wp\/v2\/collections?post=25545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}