{"id":25454,"date":"2022-09-27T12:10:00","date_gmt":"2022-09-27T12:10:00","guid":{"rendered":"https:\/\/www.growthmentor.com\/podcasts\/seo-early-stage-copy\/"},"modified":"2022-09-28T08:14:01","modified_gmt":"2022-09-28T08:14:01","slug":"positioning-and-branding-for-startups","status":"publish","type":"podcasts","link":"https:\/\/www.growthmentor.com\/podcasts\/positioning-and-branding-for-startups\/","title":{"rendered":"It\u2019s not so complicated: Positioning and branding for startups"},"content":{"rendered":"\n<p>The top 3 mistakes when it comes to positioning and branding are:<\/p>\n\n\n\n<ol><li>not knowing who you are and as a result confusing customers<\/li><li>not maintaining brand consistency across the board<\/li><li>not having the courage to make new choices<\/li><\/ol>\n\n\n\n<p>In just 15 min, Marc Meyer is sharing with us his experiences in the domain.<\/p>\n\n\n\n<h3 id=\"youll-hear-about\"><strong>You\u2019ll hear about:<\/strong><\/h3>\n\n\n\n<ul><li>the \u201csymbiotic relationship\u201d between positioning and branding<\/li><li>the top mistakes in the domain<\/li><li>the good and the bad news about startups<\/li><li>April Dunford\u2019s framework for positioning a company against competitors<\/li><\/ul>\n\n\n\n<h3 id=\"tools-mentioned\">Tools mentioned:<\/h3>\n\n\n\n<ul><li><a href=\"https:\/\/usabilityhub.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Usability Hub<\/a> to test your messaging through 5-sec tests<\/li><\/ul>\n\n\n\n<p>Shoutout to <a href=\"https:\/\/www.aprildunford.com\/\">April Dunford<\/a> for her work in the field.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The top 3 mistakes when it comes to positioning and branding are: not knowing who you are and as a result confusing customers not maintaining brand consistency across the board not having the courage to make new choices In just 15 min, Marc Meyer is sharing with us his experiences in the domain. You\u2019ll hear [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","podcasts-tags":[299],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>It\u2019s not so complicated: Positioning and branding for startups - GrowthMentor<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.growthmentor.com\/podcasts\/positioning-and-branding-for-startups\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"It\u2019s not so complicated: Positioning and branding for startups - GrowthMentor\" \/>\n<meta property=\"og:description\" content=\"The top 3 mistakes when it comes to positioning and branding are: not knowing who you are and as a result confusing customers not maintaining brand consistency across the board not having the courage to make new choices In just 15 min, Marc Meyer is sharing with us his experiences in the domain. 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