{"id":25141,"date":"2022-09-20T11:46:51","date_gmt":"2022-09-20T11:46:51","guid":{"rendered":"https:\/\/www.growthmentor.com\/?post_type=podcasts&#038;p=25141"},"modified":"2022-09-21T02:23:22","modified_gmt":"2022-09-21T02:23:22","slug":"seo-early-stage","status":"publish","type":"podcasts","link":"https:\/\/www.growthmentor.com\/podcasts\/seo-early-stage\/","title":{"rendered":"It\u2019s not so complicated: SEO for early stage startups"},"content":{"rendered":"\n<p>What Nicholas Jordan has found is that the No 1 ranking factor is not backlinks.<\/p>\n\n\n\n<p>It is User Engagement metrics:<\/p>\n\n\n\n<ul><li>time on site,<\/li><li>pages visited,<\/li><li>bounce rate,<\/li><li>return visitor,<\/li><li>branded searches<\/li><\/ul>\n\n\n\n<p>In just 15 minutes, we simplify SEO for early stage startups.<\/p>\n\n\n\n<h3 id=\"youll-hear-about\"><strong>You\u2019ll hear about:<\/strong><\/h3>\n\n\n\n<ul><li>how an article with 200+ ranking factors can be misleading<\/li><li>understanding what Google wants to rank for any keyword<\/li><li>accountability in the SEO industry, and KPIs such as indexing and impressions<\/li><li>high quality content production (BOFU and TOFU)<\/li><\/ul>\n\n\n\n<h3 id=\"tools-mentioned\">Tools mentioned:<\/h3>\n\n\n\n<ul><li><a href=\"https:\/\/ahrefs.com\/\">ahrefs<\/a>, for keyword research<\/li><li><a href=\"https:\/\/contentdistribution.com\/keyword-grouping-tool\/\">ClusterAi<\/a>, for taking the big list of unstructured KWs you get in ahrefs and group them into a structured list of content topics<\/li><li><a href=\"https:\/\/workello.com\/\">Workello<\/a>, to hire great, affordable writers on auto-pilot<\/li><li><a href=\"https:\/\/www.airtable.com\/\">Airtable<\/a>, for content management<\/li><li>Google Search Console + filtered GA report for keeping your SEO accountable<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What Nicholas Jordan has found is that the No 1 ranking factor is not backlinks. It is User Engagement metrics: time on site, pages visited, bounce rate, return visitor, branded searches In just 15 minutes, we simplify SEO for early stage startups. You\u2019ll hear about: how an article with 200+ ranking factors can be misleading [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","podcasts-tags":[171],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>It\u2019s not so complicated: SEO for early stage startups - GrowthMentor<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.growthmentor.com\/podcasts\/seo-early-stage\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"It\u2019s not so complicated: SEO for early stage startups - GrowthMentor\" \/>\n<meta property=\"og:description\" content=\"What Nicholas Jordan has found is that the No 1 ranking factor is not backlinks. 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