{"id":22985,"date":"2022-07-08T14:42:53","date_gmt":"2022-07-08T14:42:53","guid":{"rendered":"https:\/\/www.growthmentor.com\/videos\/quality-content-that-converts-copy\/"},"modified":"2024-04-01T08:10:43","modified_gmt":"2024-04-01T08:10:43","slug":"growth-budget","status":"publish","type":"videos","link":"https:\/\/www.growthmentor.com\/videos\/growth-budget\/","title":{"rendered":"How to Build &#038; Track your Growth Budget and Target"},"content":{"rendered":"\n<h3 id=\"set-yourself-up-for-growth\">Set yourself up for growth<\/h3>\n\n\n\n<p><br>Building a growth budget, then tracking success of that budget allocation is key to repeatable, scalable growth!<\/p>\n\n\n\n<p>So many startup growth budgets are built using a &#8220;finger in the air&#8221; method, often just allocating a portion of total cost output to growth. This is not an effective method. <\/p>\n\n\n\n<p>You need a logical process to ensure you&#8217;re going to hit your targets. Then, once you&#8217;ve built the budget it&#8217;s vital to track the success of that budget allocation. <\/p>\n\n\n\n<p>Whether you&#8217;re a startup founder, a CMO or a growth marketer ambitious to get involved in a company&#8217;s growth budget allocation this workshop is for you.<\/p>\n\n\n\n<p><strong>You&#8217;ll learn:<\/strong><\/p>\n\n\n\n<ul>\n<li>How to build a marketing budget <\/li>\n\n\n\n<li>How to build 12-month growth targets <\/li>\n\n\n\n<li>How to allocate budget based on your marketing strategy <\/li>\n\n\n\n<li>How to track the success of your budget allocation <\/li>\n\n\n\n<li>Things to avoid when building your budget <\/li>\n\n\n\n<li>Common mistakes when tracking success of your growth activities<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Set yourself up for growth Building a growth budget, then tracking success of that budget allocation is key to repeatable, scalable growth! So many startup growth budgets are built using a &#8220;finger in the air&#8221; method, often just allocating a portion of total cost output to growth. This is not an effective method. You need [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":777846,"template":"","videos-tags":[180],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Build &amp; Track your Growth Budget and Target - GrowthMentor<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.growthmentor.com\/videos\/growth-budget\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build &amp; Track your Growth Budget and Target - GrowthMentor\" \/>\n<meta property=\"og:description\" content=\"Set yourself up for growth Building a growth budget, then tracking success of that budget allocation is key to repeatable, scalable growth! So many startup growth budgets are built using a &#8220;finger in the air&#8221; method, often just allocating a portion of total cost output to growth. This is not an effective method. You need [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.growthmentor.com\/videos\/growth-budget\/\" \/>\n<meta property=\"og:site_name\" content=\"GrowthMentor\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-01T08:10:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.growthmentor.com\/wp-content\/uploads\/2022\/07\/cover_Event-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"570\" \/>\n\t<meta property=\"og:image:height\" content=\"280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.growthmentor.com\/videos\/growth-budget\/\",\"url\":\"https:\/\/www.growthmentor.com\/videos\/growth-budget\/\",\"name\":\"How to Build & Track your Growth Budget and Target - GrowthMentor\",\"isPartOf\":{\"@id\":\"https:\/\/www.growthmentor.com\/#website\"},\"datePublished\":\"2022-07-08T14:42:53+00:00\",\"dateModified\":\"2024-04-01T08:10:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.growthmentor.com\/videos\/growth-budget\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.growthmentor.com\/videos\/growth-budget\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.growthmentor.com\/videos\/growth-budget\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.growthmentor.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Videos\",\"item\":\"https:\/\/www.growthmentor.com\/videos\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How to Build &#038; Track your Growth Budget and Target\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.growthmentor.com\/#website\",\"url\":\"https:\/\/www.growthmentor.com\/\",\"name\":\"GrowthMentor\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.growthmentor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.growthmentor.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.growthmentor.com\/#organization\",\"name\":\"GrowthMentor\",\"url\":\"https:\/\/www.growthmentor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.growthmentor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.growthmentor.com\/wp-content\/uploads\/2020\/08\/logo-white.svg\",\"contentUrl\":\"https:\/\/www.growthmentor.com\/wp-content\/uploads\/2020\/08\/logo-white.svg\",\"caption\":\"GrowthMentor\"},\"image\":{\"@id\":\"https:\/\/www.growthmentor.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Build & Track your Growth Budget and Target - GrowthMentor","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.growthmentor.com\/videos\/growth-budget\/","og_locale":"en_US","og_type":"article","og_title":"How to Build & Track your Growth Budget and Target - GrowthMentor","og_description":"Set yourself up for growth Building a growth budget, then tracking success of that budget allocation is key to repeatable, scalable growth! So many startup growth budgets are built using a &#8220;finger in the air&#8221; method, often just allocating a portion of total cost output to growth. This is not an effective method. You need [&hellip;]","og_url":"https:\/\/www.growthmentor.com\/videos\/growth-budget\/","og_site_name":"GrowthMentor","article_modified_time":"2024-04-01T08:10:43+00:00","og_image":[{"width":570,"height":280,"url":"https:\/\/www.growthmentor.com\/wp-content\/uploads\/2022\/07\/cover_Event-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.growthmentor.com\/videos\/growth-budget\/","url":"https:\/\/www.growthmentor.com\/videos\/growth-budget\/","name":"How to Build & Track your Growth Budget and Target - GrowthMentor","isPartOf":{"@id":"https:\/\/www.growthmentor.com\/#website"},"datePublished":"2022-07-08T14:42:53+00:00","dateModified":"2024-04-01T08:10:43+00:00","breadcrumb":{"@id":"https:\/\/www.growthmentor.com\/videos\/growth-budget\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.growthmentor.com\/videos\/growth-budget\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.growthmentor.com\/videos\/growth-budget\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.growthmentor.com\/"},{"@type":"ListItem","position":2,"name":"Videos","item":"https:\/\/www.growthmentor.com\/videos\/"},{"@type":"ListItem","position":3,"name":"How to Build &#038; Track your Growth Budget and Target"}]},{"@type":"WebSite","@id":"https:\/\/www.growthmentor.com\/#website","url":"https:\/\/www.growthmentor.com\/","name":"GrowthMentor","description":"","publisher":{"@id":"https:\/\/www.growthmentor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.growthmentor.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.growthmentor.com\/#organization","name":"GrowthMentor","url":"https:\/\/www.growthmentor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.growthmentor.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.growthmentor.com\/wp-content\/uploads\/2020\/08\/logo-white.svg","contentUrl":"https:\/\/www.growthmentor.com\/wp-content\/uploads\/2020\/08\/logo-white.svg","caption":"GrowthMentor"},"image":{"@id":"https:\/\/www.growthmentor.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.growthmentor.com\/wp-json\/wp\/v2\/videos\/22985"}],"collection":[{"href":"https:\/\/www.growthmentor.com\/wp-json\/wp\/v2\/videos"}],"about":[{"href":"https:\/\/www.growthmentor.com\/wp-json\/wp\/v2\/types\/videos"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthmentor.com\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthmentor.com\/wp-json\/wp\/v2\/media\/777846"}],"wp:attachment":[{"href":"https:\/\/www.growthmentor.com\/wp-json\/wp\/v2\/media?parent=22985"}],"wp:term":[{"taxonomy":"videos-tags","embeddable":true,"href":"https:\/\/www.growthmentor.com\/wp-json\/wp\/v2\/videos-tags?post=22985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}