Mentor Column Archives - GrowthMentor

What $30,000 in Video Ads Taught Us About Views vs Clicks

Nilay Jayswal — Fri, 12 Dec 2025 17:03:29 +0000

Views don’t equal results. We spent $30,000 testing video ads optimized for views versus clicks to see what actually drives traffic and engagement.

The post What $30,000 in Video Ads Taught Us About Views vs Clicks appeared first on GrowthMentor.

Your AI Doesn’t Need Better Prompts. It Needs Better Context.

Scott McMullan — Wed, 10 Sep 2025 14:01:53 +0000

Think your AI needs better prompts? It doesn’t. It needs your customer’s words. Here's how to turn raw insights into high-impact content.

The post Your AI Doesn’t Need Better Prompts. It Needs Better Context. appeared first on GrowthMentor.

Why Smart Agency Owners Keep Hiring People They Can’t Manage

Ram Chaitanya — Mon, 08 Sep 2025 10:59:28 +0000

The common hiring mistake that creates management nightmares, and how to build a team you can actually lead effectively.

The post Why Smart Agency Owners Keep Hiring People They Can’t Manage appeared first on GrowthMentor.

I Told a Founder to Stop His Facebook Ad Spend (Here’s Why)

Serhat Hocazade — Thu, 31 Jul 2025 13:48:32 +0000

"I wouldn't do paid at this stage." Five words that redirected half a founder's revenue from failing Facebook ads into profitable growth activities.

The post I Told a Founder to Stop His Facebook Ad Spend (Here’s Why) appeared first on GrowthMentor.

The Marketing Measurement Trap That’s Costing You 6 Months of Growth

Tina Louise — Thu, 31 Jul 2025 12:42:19 +0000

"How can we prove the campaign was successful if we won't see revenue for six months?" A founder asked me this during a recent session. Here's the reframe that changed everything.

The post The Marketing Measurement Trap That’s Costing You 6 Months of Growth appeared first on GrowthMentor.

The $10K Mistake Every Founder Makes (And the 45-Minute Framework That Prevents It)

Filipe Castro Matos — Fri, 25 Jul 2025 14:30:00 +0000

Stop wasting money on ad experiments. This customer research framework shows how to understand your market before spending thousands on paid advertising campaigns.

The post The $10K Mistake Every Founder Makes (And the 45-Minute Framework That Prevents It) appeared first on GrowthMentor.

The 30-Minute Automation That Killed My 8-Hour Competitor Research Ritual

Nilay Jayswal — Fri, 25 Jul 2025 11:59:59 +0000

Discover the systematic approach that eliminated one founder's 8-hour weekly competitor research ritual using LinkedIn Ad Library. Step-by-step guide to reclaim 400+ hours annually.

The post The 30-Minute Automation That Killed My 8-Hour Competitor Research Ritual appeared first on GrowthMentor.

The Framework Addiction Trap That’s Killing Your Startup

Adi Shmorak — Tue, 22 Jul 2025 10:30:40 +0000

A founder spent 3 years studying business frameworks. Zero customers, zero revenue. Here's how framework addiction kills startups and the simple cure that actually works.

The post The Framework Addiction Trap That’s Killing Your Startup appeared first on GrowthMentor.

The 30-Second Setting That’s Secretly Killing Your Facebook Campaigns

Lucas Mondora — Mon, 21 Jul 2025 14:36:15 +0000

Zero Facebook impressions after trying everything? One hidden setting is probably strangling your campaigns. Here's the 30-second fix that saved a founder's sanity.

The post The 30-Second Setting That’s Secretly Killing Your Facebook Campaigns appeared first on GrowthMentor.

The “Respectful” Business Belief That’s Costing You 85% of Your Customers

Farzad Khosravi — Mon, 21 Jul 2025 13:40:59 +0000

A founder was losing 85% of qualified prospects because he thought follow-up was "annoying." One question changed everything: "What if those people aren't your customers anyway?"

The post The “Respectful” Business Belief That’s Costing You 85% of Your Customers appeared first on GrowthMentor.